LET ME TELL YOU A STORY…. The boy who created computer games Once upon a time there was a boy, who created computer games for fun. When he went to university he created a computer programme that allowed people to create online personas of themselves with profiles and photos. On this platform you could be […]
Using social media marketing to engage customers with your brand
This week I’ve been looking at the way in which three popular retailers have used social media marketing to engage their customers with their brands in the run up to Easter. For many supermarkets Easter is the second biggest event of the year and seasonal aisles this week are full of chocolate eggs, Easter plush, novelties […]
How to get unstuck and get your business moving again!
April is the start of a new financial year for many businesses and with the coming of spring this is a great time to take stock and have a fresh look at your business. However, with all the talk of Brexit, cuts to budgets and general uncertainty there is a risk that many businesses in […]
12 days of Christmas countdown of shopping trends and why I love retail!
12 days of Christmas countdown of shopping trends and why I love retail! Well it’s the final blog of the year and I thought what better way to finish my first full year of running a retail consultancy business than talking about what I love – shopping trends and why I love retail! Here’s my […]
Top 5 tips for selling to retail buyers
Having worked as a retail buyer for around 15 years I observed quite a few different sales pitches! Here are my top 5 tips for sales teams and account managers wanting to impress and sell to retail buyers: Show your buyer new product Above all else buyers love new product. Why? Because new product drives […]
Thoughts on ‘thank you teacher’ gifts
School’s almost out for summer but there’s one more gifting occasion for busy parents to think about ‘thank you teacher.’ This is a relatively recent retail promotion that now sees all major retailers selling ‘thank you teacher’ cards and a growing number of high street retailers also selling ‘thank you teacher’ gifts. Specific thank you […]