Today I thought I would share some revision tips to encourage all those of you who are revising and sitting exams at the moment to keep going. We can also apply these tips to other work related things like project management and report writing. I always wondered why most exams are in May and June, […]
How has the Coronavirus changed the way you shop? I’ve recently been reflecting on how my own shopping habits have changed over the past 6 months as well as writing about the impact of Covid-19 on shopping habits and the UK retail market for clients. I thought I would share a number of personal observations. As […]
In the West we are constantly bombarded with brands and marketing messages. I recently had the rare opportunity, that one only really gets now when travelling, to have a brand detox. Delhi airport En route to Nepal I had the experience of 8 hours in transit at Delhi airport. I was surprised to see just […]
Christmas really has come early! – The rise of the Advent calendar It can’t have escaped your notice that as a nation we have gone advent calendar crazy this year. A growing trend over recent years, advent calendars are no longer limited to chocolates but now include, health and beauty, gadgets, toys, alcohol and food […]
How fast can retailing get and how important is fast delivery? Let’s talk Ecommerce Delivery times One of the things we have noticed over the past year more so than in any other year, is the battle for retailers to be the fastest to get their product to the consumer. For years, consumers were very […]
It still surprises me how some retailers still don’t understand why a good Social Media campaign is such an important part of their marketing activity . Having reviewed a number of Online Social Media campaigns for this year’s Bright Disposition Back to School Market Research report, I have picked up a few things that I think […]