LET ME TELL YOU A STORY…. The boy who created computer games Once upon a time there was a boy, who created computer games for fun. When he went to university he created a computer programme that allowed people to create online personas of themselves with profiles and photos. On this platform you could be […]
This week I’ve been looking at the way in which three popular retailers have used social media marketing to engage their customers with their brands in the run up to Easter. For many supermarkets Easter is the second biggest event of the year and seasonal aisles this week are full of chocolate eggs, Easter plush, novelties […]
April is the start of a new financial year for many businesses and with the coming of spring this is a great time to take stock and have a fresh look at your business. However, with all the talk of Brexit, cuts to budgets and general uncertainty there is a risk that many businesses in […]
12 days of Christmas countdown of shopping trends and why I love retail! Well it’s the final blog of the year and I thought what better way to finish my first full year of running a retail consultancy business than talking about what I love – shopping trends and why I love retail! Here’s my […]
Why the stationery industry is surviving in the face of rapidly developing technology Earlier in the summer I laid out my plan for this blog on my laptop – a few notes typed on screen, ideas to develop about the benefits (or curse?) of technology, and how would poor old paper survive in the […]
Having worked as a retail buyer for around 15 years I observed quite a few different sales pitches! Here are my top 5 tips for sales teams and account managers wanting to impress and sell to retail buyers: Show your buyer new product Above all else buyers love new product. Why? Because new product drives […]