How important are the Back to School colour stereotypes of pink is for girls and blue is for boys? The summer months are here, school term has ended and retailers have launched the all-important ‘Back to School’ season. Indeed, in the stationery world that I have been so immersed in during my buying career, “BTS” […]
School’s almost out for summer but there’s one more gifting occasion for busy parents to think about ‘thank you teacher.’ This is a relatively recent retail promotion that now sees all major retailers selling ‘thank you teacher’ cards and a growing number of high street retailers also selling ‘thank you teacher’ gifts. Specific thank you […]
The Uber Experience and Digital Disruption I had my first Uber cab experience a few weeks ago whilst visiting London. I know for Londoners it’s now the norm to get an Uber but as a first time user and marketer I found the whole experience fascinating. It’s an example of a company who have come […]
It’s International Women’s Day today, which got me to thinking about my own experience of working as a woman in the gifts and stationery industries. As a graduate going into the workplace in my early twenties I naively believed that equal opportunities existed for all. However, my own experience of working as a buyer for […]
Welcome to www.brightdisposition.com About us – We specialise in retail consultancy, analysis, market research, marketing, design and product development services for the gifts and stationery industries. We regularly publish retail reports and blogs about the retail and consumer goods markets in the UK. Guest blogging – if you would be interested in being a guest […]
Four years ago I visited a remote part of Vietnam. At the time I was working for Paperchase and I took a selection of colourful pens and pencils with me to give to the village children. Within seconds I was surrounded by children of all ages all wanting their very own pen or pencil. It […]