Author Archives: Alex Wiltshire

My brand detox

In the West we are constantly bombarded with brands and marketing messages. I recently had the rare opportunity, that one only really gets now when travelling, to have a brand detox. Delhi airport En route to Nepal I had the experience of 8 hours in transit at Delhi airport. I was surprised to see just […]

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YouTubers and Influencer Marketing

YouTubers and how the internet has changed how we share information When I was a graduate at WHSmith in 2002 every morning I would walk past the PR department, who would be scouring through the daily newspapers to see what was happening and what press stories they could link in to or what their competitors were […]

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