Today I thought I would share some revision tips to encourage all those of you who are revising and sitting exams at the moment to keep going. We can also apply these tips to other work related things like project management and report writing. I always wondered why most exams are in May and June, […]
The impact of Covid 19 on shopping habits
How has the Coronavirus changed the way you shop? I’ve recently been reflecting on how my own shopping habits have changed over the past 6 months as well as writing about the impact of Covid-19 on shopping habits and the UK retail market for clients. I thought I would share a number of personal observations. As […]
My brand detox
In the West we are constantly bombarded with brands and marketing messages. I recently had the rare opportunity, that one only really gets now when travelling, to have a brand detox. Delhi airport En route to Nepal I had the experience of 8 hours in transit at Delhi airport. I was surprised to see just […]
Top ten innovative Back to School products for 2017
I thought we’d have a bit of fun with this week’s blog and talk about some stationery product highlights of innovative Back to School products that we’ve seen while we’ve been comp shopping over the summer. I am a buyer at heart and one of the things I will discuss in this year’s Back to School […]
YouTubers and Influencer Marketing
YouTubers and how the internet has changed how we share information When I was a graduate at WHSmith in 2002 every morning I would walk past the PR department, who would be scouring through the daily newspapers to see what was happening and what press stories they could link in to or what their competitors were […]
Putting the etiquette back into email communication – tips on emailing buyers
Here are some tips for sales people on emailing buyers I worked in retail buying roles for over 15 years and often get asked about emailing buyers. Over the past few days I’ve been at the London Stationery Show. A common topic of conversation again seemed to be had I got any ideas on how to get […]