I thought we’d have a bit of fun with this week’s blog and talk about some stationery product highlights of innovative Back to School products that we’ve seen while we’ve been comp shopping over the summer. I am a buyer at heart and one of the things I will discuss in this year’s Back to School […]
YouTubers and how the internet has changed how we share information When I was a graduate at WHSmith in 2002 every morning I would walk past the PR department, who would be scouring through the daily newspapers to see what was happening and what press stories they could link in to or what their competitors were […]
The influence of character products I remember buying character products in my role as a Stationery buyer at Sainsbury’s. It was so important to select the right character licenses and capitalise on the window of opportunity for peak sales when new films were coming out. Now I am a parent I have a new perspective. The influence […]
‘Has the Amazon order arrived yet?’ – Back to School Insights about starting a new Secondary School I think there is nothing more exciting for two 11 year olds than the prospect of getting to buy lots of new stationery for starting their new secondary school. This year I am having a slightly unique experience, as […]
My First Year as a Back to School Parent – Shopping for School Uniform Having spent three years buying the Back to School stationery range for a well known retailer, this year I have become a member of the school mums’ club. Whilst my son doesn’t require his own stationery items for school yet, I […]
Here are some tips for sales people on emailing buyers I worked in retail buying roles for over 15 years and often get asked about emailing buyers. Over the past few days I’ve been at the London Stationery Show. A common topic of conversation again seemed to be had I got any ideas on how to get […]