How fast can retailing get and how important is fast delivery? Let’s talk Ecommerce Delivery times One of the things we have noticed over the past year more so than in any other year, is the battle for retailers to be the fastest to get their product to the consumer. For years, consumers were very […]
What does a good Social Media campaign look like?
It still surprises me how some retailers still don’t understand why a good Social Media campaign is such an important part of their marketing activity . Having reviewed a number of Online Social Media campaigns for this year’s Bright Disposition Back to School Market Research report, I have picked up a few things that I think […]
‘Has the Amazon order arrived yet?’
‘Has the Amazon order arrived yet?’ – Back to School Insights about starting a new Secondary School I think there is nothing more exciting for two 11 year olds than the prospect of getting to buy lots of new stationery for starting their new secondary school. This year I am having a slightly unique experience, as […]